Mother Sparsh bootstrapped eco-friendly baby care brand generated a turnover of Rs 22 crore in the pandemic year.

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Mother Sparsh was founded in 2016 by married couple Himanshu Gandhi and Rishu Gandhi, and Mother Sparsh has registered 5X growth and maintained profitability over the last year. As a result, the startup is on track to enter the elite 100 crore club by the end of FY 2023.

At Mother Sparsh, they are committed to adopting healthy and sustainable practices for you, your loved ones, and our planet. As a brand built on plant-derived products and promises of innovation, they have carefully crafted our products to help you adapt your authentic self with natural ingredients. 

The brand recorded sales of around 3 lakh units in the financial year 2020, and a year later, in FY11, the number increased to around 1.5 million units. With a community of 5 lakh people, Mother Sparsh is a pan India brand with a strong presence in 23 states.




The journey

Himanshu and Rishu are from different states and professional streams. While Himanshu hails from Rohtak and works in the government sector, Rishu hails from Yamunanagar and works with Infosys as a Java developer. They married in 2014, and the couple shared a vision of creating something valuable and unique to society.

Inspired to work together to realize their vision, the Gandhi family began researching. “We wanted to provide the best solution to new mothers. While identifying the deficiencies, we learned a lot about consumer behaviour.”

“We made an informed decision to fill the gaps with nature-based organic solutions and thus started Mother Sparsh’s journey in 2016,” says Himanshu, an engineering graduate from the YMCA, Faridabad. Management, Delhi.

 

What work do they do together?

Backed by a skilled team of around 45, Himanshu leads the overall operations at Mother Sparsh. He believes in providing employees with an energetic and optimistic work environment to feel safe and motivated.

On the other hand, Rishu manages and leads social media planning, brand awareness, and brand communication through various digital marketing strategies.

 

Investment 

They both started with a personal investment of Rs 10 lakh and two years of hard R&D. Mother Sparsh, a brand synonymous with plant-based, natural, and environmentally friendly baby care products, has raised about Rs 22 crore the financial year. That achieved an annual sales turnover of Rs 22 crore in The year 2021.

 

Diversifying the product portfolio

Himanshu Gandhi, CEO, and co-founder says, “A major reason for the growth was the diversification of our product portfolio – from about 24 products a year ago to about 42 products to date. 

“After its success, we continued to introduce innovative products in remedial work. For example, we launched After Bite Terminal Balm keeping in mind the delicate nature of the baby’s skin,” remembers Himanshu.

In 2018, the company introduced a natural insect repellent range for infants.

“In 2020, we came up with our entire plant and pure baby care essentials and massage oil. The bouquets of products include plant-powered baby lotion, plant-powered baby wash, plant-powered baby face cream, plant-powered baby diaper rash cream, plant-powered baby laundry liquid detergent, and plant-powered baby liquid cleanser.

 

The road ahead

The Indian market of baby care products is expected to rise at a CAGR of 15 percent in 2020 and 2025. While many established brands for baby products, such as Johnson & Johnson, Pampers, and others, there is a growing need and awareness. The market for a startup focusing on chemical-free products for infants.

Himanshu says, “One area we specifically intend to focus on is to raise awareness of the need for holistic brands that offer unique solutions that are conducive to health and that are also good for the environment.

 “As far as where we stand as a startup in the market, the data available on various e-commerce platforms shows that 99% of our pure water baby wipes are bestsellers in the premium baby wipes segment.”

“The most important difference between other industry players and us is that we have always worked on a need-based proposal. All our products are tailored to infants’ and mothers’ specific needs to meet the existing gaps in the segment. 

In addition, all nature-based ingredients, including Ayurvedic herbs and plant-driven components, are botanically sourced and developed in a way that suited the modern lifestyles of infants and their mothers. 

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