Tips Industries, Google ink music licensing deal

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YouTube Shorts Fund Announced, to Distribute $100 Million Among CreatorsYouTube Shorts Fund Announced, to Distribute $100 Million Among Creators

Music record label Tips Industries on Thursday announced music licensing deal with Google’s new YouTube Service ‘Shorts’.

YouTube Shorts is the latest short video service offered by Google, allowing users, creators, and artists to create short video content.

“As part of this deal, Tips will license its large catalog to YouTube platform allowing the huge Indian Diaspora across the world to create content inspired by its ever-popular and superhit music library in diverse Indian languages,” Tips said in a statement.

Tips Industries chairman and managing director Kumar Taurani said this partnership would open possibilities for creators and users to explore their creativity.

In December last year, Tips Industries announced a global deal with social media giant Facebook to license its music for videos and other social experiences across Facebook and Instagram.

 

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